“This is a local shop, for local people” said the shopkeeper Tubbs in The League of Gentlemen “there’s nothing for you here”.
The lack of awareness as to why local businesses may need more than local advertising, is not dissimilar to some small businesses attitude towards SEO marketing.
Even now, in 2017, it can still be (wrongly) assumed by small business owners, that because they have a presence on the local high street, this is all they need to do in order to attract custom.
But this is very much not the case at all.
Being able to be found by your customers – especially the local ones – all begins with a search engine and increasingly in this day and age, an SEO hero to help you with it!
MY BUSINESS DOESN’T NEED LOCAL SEO – DOES IT?
Maybe you think that your mere presence on the high street is advertising enough, but you could be in for a surprise.
Nowadays, people are perhaps less likely to simply go into a shop because they happened by it. People are busier than ever and mostly, people aren’t exactly pounding the high street in the ways they used to do.
Today, when someone wants to make a local purchase, they are likely to check it out on the web firstly.
“But they know where I am, so why?” you may be thinking. But just knowing of your business’s physical location is not enough. These days, people don’t want to go to the trouble of walking or driving to your business premises, only to find that you are closed for lunch or perhaps you don’t supply the services they were hoping for.
They want to either check out your website or call you and ask a question, prior to their visit. But, if you can’t be found then they can’t do this.
Checking you are still in business, is just one reason for customers wanting to find you online. There are more.
CUSTOMERS WANT TO CHECK OUT YOUR REVIEWS
Local SEO now means more than simply being seen online. It also means being rated.
Particularly if you are providing a service, rather than a product, it is even more important that you employ a local SEO hero, because people want to find you easily. Then they also want to see what your customers have to say about you.
Seventy percent of your customers will be inclined to trust the online reviews that they read – so, this is the next point that will see you being the search engine optimization winner!
LOCAL SEARCHES YIELD RESULTS
Any SEO hero will tell a business how SEO searches will convert into sales at a far more successful rate than, say, a leaflet drop will do. But for a local search, this statistic rises dramatically.
In fact, local searches may convert to a sale at around a fifty percent rate, depending.
This is not something that any local business can afford to ignore and are just a few of the reasons why you need a local SEO hero, fighting in your corner, than ever before!